Using Social Media to Build Your Business, Part III

Create the Perfect LinkedIn Company Page social media

Is your business looking for more leads? Better brand awareness? Engagement? Conversions? If you answered yes to any of the preceding questions, you need to have a social media presence, and developing that presence should be one of your first steps in creating a strategy.

Included in that umbrella term “social media strategy” are social networking sites, social new sites, blogs, real-time updates, and display ads. Each has its own value in terms of advertising your business and building relationships with customers and potential customers. For the purposes of this blog series, however, we are going to focus on three: Facebook, Twitter, and LinkedIn.

Tap into the power that is LinkedIn by creating a page for your business. It’s an essential part of your company’s successful online presence. It can be time-consuming to do it well, however, so you may want to delegate its management to one of your team members.

Here are some tips:

Make sure your page is memorable. Use interesting, compelling graphics to feature your company’s products and services. Do some research on your target audience and what might work to help your business get noticed.

Solicit the opinions of others. Customers can provide “recommendations” on LinkedIn. These are similar to reviews, and they will be seen by those who visit the business page. It’s a great advertisement for a company and gives credibility to its products or services. The recommendation will also be shown on the writer’s page, giving your business even more exposure.

Post! Sounds like a no-brainer, but if you’re not actually posting your company page, what’s the point of having it? You can share items from your personal page, share company milestones, special offers, and highlights from employees. Yes, this does take some time, but it can be well worth it in the end when it comes to improving your online traffic,

Start your own LinkedIn group. Groups are one of the most valuable aspects offered by LinkedIn. They offer a way to connect with others who have similar goals. Well-run groups provide credibility to a business as well as offer a way to connect with consumers and fellow group members.

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