Is your business looking for more leads? Better brand awareness? Engagement? Conversions? If you answered yes to any of the preceding questions, you need to have a social media presence, and developing that presence should be one of your first steps in creating a strategy.
Included in that umbrella term “social media strategy” are social networking sites, social new sites, blogs, real-time updates, and display ads. Each has its own value in terms of advertising your business and building relationships with customers and potential customers. For the purposes of this blog series, however, we are going to focus on three: Facebook, Twitter, and LinkedIn.
Consistency is king when it comes to Twitter. You literally have to worm your way into people’s lives! If you are going to do this, you need to have a posting frequency that your audience expects. Whether it’s twice a week or twice a day (better, incidentally), be consistent about it so your followers know what to expect and so they are not disappointed.
So is commenting. If you want to build traffic, you have to be noticed. Don’t post and run; post and converse. Comment on “tweets” that intrigue or interest you. Retweet others. Thank others when they retweet you. Social media–and Twitter–is all about building relationships. Relationships are a two-way street; don’t forget that.
Keep in mind you cannot build a following overnight. (And it goes without saying that the “get 10,000 followers for just $29.95” type deals are completely useless.) If you want a quality circle around you, it takes time to build. Take caution when it comes to being controversial. You might get attention, but it might not be the right kind!
Consider using Twitter ads to improve engagement with customers, increase brand strength, and offer professional promotions.
You cannot operate in a vacuum–in life or on the Internet. Be unique, be interesting. Stand out from the rest of the crow. And remember–it’s all about your followers and readers. Provide them with good, interesting content and do it on a consistent basis