Pinterest continues to gain momentum in terms of companies using it successfully to market themselves. Companies are becoming aware that Pinterest is a great tool when it comes to raising brand awareness and driving traffic to a company’s website. In this article, we’ll focus on how building link opportunities with Pinterest can help optimize your website or blog for the search engines.
If you’ve been blogging or have even just had a website for a while, you are aware of the importance of links. The more links you have, and the better the authority of those links, the better chance you have of ranking higher in the search engines. It’s kind of a no-brainer. If you have a link from the HuffingtonPost, obviously that will have more value than a link from another blog that doesn’t get much traffic.
Here are three ways you can build links by using Pinterest:
- Find guest blogging opportunities. There has been some negative press about guest blogging recently, but when you do it correction, it still has great search engine optimization (SEO) benefits. Pinterest makes it easy because you can take a look at the categories section and easily find topics that will fit your industry. Once you plug in your search, you can quickly scan pins to see what might be a good match. You are looking for websites that are authoritative and that also offer opportunities to guest blog.
- Find sites to host a giveaway. Giving away your products gives you amazing potential to reach your target audience by tapping into the sites they frequent. In order to enter the contest, users will have to like, share, and tweet about the product being given away–all of which results in reaching a wider audience. It is likely that the blogs that will host these giveaways will also cross-promote on Pinterest. Again you’ll want to use the search feature on Pinterest. This time look up “giveaway” and then “giveaway” plus your targeted phrase.
- Analyze competitive links. If you’re using Pinterest for business, it’s likely your competitors are too. Pinterest has a feature that allows you to find pins that come from a specific domain. You will be able to instantly see the images that have been pinned from your competitor’s site (and your own!) using the “source” feature on Pinterest. This will allow you to assess the kind of content they are sharing and getting others to share. Not only will this give you ideas for your own business, but you could discover some of the top “influencers” on Pinterest that could help you increase the reach of the items you pin.
Pinterest is more than just a virtual bulletin board of pretty pictures; it can actually work to help your business gain momentum in the search engine rankings race!